Marketing de Servicios : (Registro nro. 2368596)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01158nam a22003135a 4500 |
| 003 - IDENTIFICADOR DE NUMERO DE CONTROL | |
| control field | CL-ChUAC |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCION | |
| control field | 20230308153831.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| campo de control de longitud fija | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230308t2015 mx ||||| |||| 000 ||spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-607-32-2932-6 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CL-ChBUA |
| Transcribing agency | CL-ChBUA |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock, Christopher |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing de Servicios : |
| Remainder of title | Personal, tecnología y estrategia |
| Statement of responsibility, etc | Christipher Lovelock, Jochen Wirtz (autores) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Séptima edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delegación Álvaro Obregón, México D.F. |
| Name of publisher, distributor, etc | Pearson Educación de México, S.A. |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII, 626 páginas |
| Other physical details | figuras, esquemas, gráficos, tablas, fotos en blanco y negro |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | índice, glosario, índice de nombres, índice analítico |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIALIZACIÓN |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROFESIONES |
| General subdivision | COMERCIALIZACIÓN |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | INDUSTRIAS DE SERVICIO |
| General subdivision | COMERCIALIZACIÓN |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL | |
| Personal name | Wirtz, Jochen |
| Relator term | coautor |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL | |
| Personal name | Pineda Ayala, Leticia Esther |
| Relator term | traductor |
| 942 ## - AGREGADOS elementos de entrada (Koha) | |
| Fuente de clasificación o esquema de estanterías | Dewey Decimal Classification |
| Tipo de ítem Koha | Libro |
| 945 ## - CATALOGADOR INTERNO | |
| Bibliotecario | nac |
| Retirado del estado | Estado perdido | Estado dañado | No para préstamo | Ubicación permanente | Ubicación actual | Localización en estantes | Fecha de adquisición | Número de inventario | Total Checkouts | Total Renewals | Codigo de Ubicacion (Full Call Number) | Codigo de Barra | Fecha última vista | Date checked out | Numero de Copia | Tipo de ítem Koha | Carrera |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 08/03/2023 | 69.075 | 2 | 3 | 658.8 / L 911 | 109978 | 24/04/2024 | 10/10/2023 | 1 | Libro | Ingenieria Civil Industrial |