| 000 | 00568nam a22002175a 4500 | ||
|---|---|---|---|
| 001 | 6591 | ||
| 003 | CL-ChBUA | ||
| 005 | 20120815102951.0 | ||
| 008 | 070301s1988 xxu 000 0 eng | ||
| 040 |
_aCL-ChBUA _cCL-ChBUA |
||
| 082 | 0 | 0 | _a659.113 |
| 090 |
_c6591 _d6591 |
||
| 100 | 1 | _aSchultz, Don E. | |
| 245 | 1 | 0 | _aStrategic advertising campaigns |
| 250 | _a2ª ed. | ||
| 260 |
_bNTC Business Books. _a _c1988. |
||
| 300 |
_axii, 532 p. gráfs.:il. _bxii, 532 p. gráfs.:il. _c24 cm. |
||
| 504 | _aIndice. | ||
| 650 | 4 | _aCOMUNICACION DE LAS IDEAS. | |
| 942 | _cLIB | ||
| 999 |
_c6591 _d6591 |
||