000 00563nam a22002175a 4500
001 6588
003 CL-ChBUA
005 20120815102951.0
008 070301s1986 xxu 000 0 eng
020 _a0131889478
040 _aCL-ChBUA
_cCL-ChBUA
082 0 0 _a659.1
090 _c6588
_d6588
100 1 _aMoriarty, Sandra E.
245 1 0 _aCreative advertising :
_btheory and practice
260 _bPrentice Hall.
_a
_cc1986.
300 _aix, 372 p. : il.
_bix, 372 p. : il.
_c25 cm.
504 _aIndice.
650 4 _aCOMUNICACION DE IDEAS.
942 _cLIB
999 _c6588
_d6588