| 000 | 00561nam a22002295a 4500 | ||
|---|---|---|---|
| 001 | 6547 | ||
| 003 | CL-ChBUA | ||
| 005 | 20120815102950.0 | ||
| 008 | 070301s1986 xxu 000 0 eng | ||
| 020 | _a0471838756 | ||
| 040 |
_aCL-ChBUA _cCL-ChBUA |
||
| 082 | 0 | 0 | _a658.83 |
| 090 |
_c6547 _d6547 |
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| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 | _aMarketing research |
| 250 | _a3ยช ed. | ||
| 260 |
_bJohn Wiley and Sons. _a _cc1986. |
||
| 300 |
_axvi, 677 p. _bcuads. _c24 cm. |
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| 504 | _aIndice. | ||
| 650 | 4 | _aCOMERCIALIZACION - INVESTIGACION. | |
| 942 | _cLIB | ||
| 999 |
_c6547 _d6547 |
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