| 000 | 00616nam a22002295a 4500 | ||
|---|---|---|---|
| 003 | CL-ChBUA | ||
| 005 | 20120815091452.0 | ||
| 008 | 080307s2005 xxu||||| |||| 000 ||eng | ||
| 020 | _a9780072863703 | ||
| 040 |
_aCL-ChBUA _cCL-ChBUA |
||
| 082 | 0 | 0 | _a658.8 |
| 090 |
_c22892 _d22892 |
||
| 100 | 1 | _aMullins, John W....[et al] | |
| 245 | 1 | 0 |
_aMarketing management ; _ba strategic decision - making approach |
| 250 | _a5th ed. | ||
| 260 |
_aBoston _bMcGraw - Hill _c2005 |
||
| 300 |
_a520 p. _c25 cm. |
||
| 504 | _ail., gráfs., índice | ||
| 650 | 4 | _aCOMERCIALIZACION | |
| 650 | 4 | _aGESTION DE NEGOCIOS | |
| 942 | _cLIB | ||
| 999 |
_c22892 _d22892 |
||