| 000 | 00529nam a22002175a 4500 | ||
|---|---|---|---|
| 003 | CL-ChBUA | ||
| 005 | 20120815091432.0 | ||
| 008 | 071004s2006 xxu||||| |||| 000 ||eng | ||
| 020 | _a0072964723 | ||
| 040 |
_aCL-ChBUA _cCL-ChBUA |
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| 082 | 0 | 0 | _a659.1 |
| 090 |
_c22506 _d22506 |
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| 100 | 1 | _aArens, William F. | |
| 245 | 1 | 0 | _aContemporary Advertising |
| 250 | _a10th ed. | ||
| 260 |
_aBoston _bMcGraw - Hill _c2006 |
||
| 300 |
_axl, 614 p. _c29 cm. |
||
| 504 | _ail., Glosario, índice. | ||
| 650 | 4 | _aPUBLICIDAD | |
| 942 | _cLIB | ||
| 999 |
_c22506 _d22506 |
||