TY - BOOK AU - Bartos,Rena TI - The moving target: what every marketer should SN - 0029017009 U1 - 658.834 PY - 1982/// CY - PB - The Free Press. KW - CONSUMIDORES - COMPORTAMIENTO KW - ANALISIS DE MERCADO KW - COMPETENCIA ECONOMICA N1 - Indice ER -