TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Learning aid for use with Basic Marketing: A global-managerial approach
SN  - 0072525304
U1  - 658.83 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - COMERCIALIZACION
KW  - ADMINISTRACION DE VENTAS
N1  - Indice, apéndice
ER  -