TY  - BOOK
AU  - Bartlett,Christopher A.
AU  - Ghoshal,Sumantra
AU  - Birkinshaw,Julian
TI  - Transnational management: text, cases, and readings in cross-border management
SN  - 0072482761
U1  - 658 
PY  - 2004///
CY  - Boston
PB  - McGraw - Hill
KW  - ADMINISTRACION
N1  - Cuads., índice
ER  -