TY - BOOK AU - Thompson,Arthur A. AU - Strickland,A.J. AU - Gamble,John E. TI - Crafting and executing strategy: The quest for competitive advantage. Concepts and cases SN - 9780072969436 U1 - 658.002 PY - 2007/// CY - Boston, MA. PB - McGraw-Hill KW - PLANIFICACION ESTRATEGICA KW - PLANIFICACION DE EMPRESAS N1 - índice ER -