TY  - BOOK
AU  - Blackett,Tom
AU  - Boad,Bob
TI  - Co-branding: la ciencia de la alianza
SN  - 9879460499
U1  - 658.8 
PY  - 2001///
CY  - 
PB  - Prentice Hall.
KW  - MARKETING
N1  - Indice
ER  -