Marketing management ; (Registro nro. 22892)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00616nam a22002295a 4500 |
| 003 - IDENTIFICADOR DE NUMERO DE CONTROL | |
| control field | CL-ChBUA |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCION | |
| control field | 20120815091452.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080307s2005 xxu||||| |||| 000 ||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072863703 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CL-ChBUA |
| Transcribing agency | CL-ChBUA |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| -- | 22892 |
| -- | 22892 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W....[et al] |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management ; |
| Remainder of title | a strategic decision - making approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | McGraw - Hill |
| Date of publication, distribution, etc | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 520 p. |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | il., gráfs., índice |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIALIZACION |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | GESTION DE NEGOCIOS |
| 942 ## - AGREGADOS elementos de entrada (Koha) | |
| Tipo de ítem Koha | Libro |
| Retirado del estado | Estado perdido | Estado dañado | No para préstamo | Ubicación permanente | Ubicación actual | Localización en estantes | Fecha de adquisición | Número de inventario | Total Checkouts | Codigo de Ubicacion (Full Call Number) | Codigo de Barra | Fecha última vista | Tipo de ítem Koha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/03/2008 | 41.413 | 658.8 / M 345 c.1 | 56716 | 06/10/2016 | Libro | |||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/03/2008 | 41.413 | 658.8 / M 345 c.2 | 56717 | 27/12/2012 | Libro | |||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/03/2008 | 658.8 / M 345 c.3 | 56718 | 27/12/2012 | Libro | ||||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/03/2008 | 658.8 / M 345 c.4 | 56719 | 27/12/2012 | Libro | ||||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/03/2008 | 658.8 / M 345 c.5 | 56720 | 27/12/2012 | Libro | ||||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/03/2008 | 658.8 / M 345 c.6 | 56721 | 31/10/2018 | Libro |