Essentials of marketing ; (Registro nro. 22613)
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000 -LEADER | |
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fixed length control field | 00930nam a22003015a 4500 |
003 - IDENTIFICADOR DE NUMERO DE CONTROL | |
control field | CL-ChBUA |
005 - FECHA Y HORA DE LA ULTIMA TRANSACCION | |
control field | 20200804161136.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
campo de control de longitud fija | ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 071112s2006 xxu||||| |||| 000 ||eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0072935898 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CL-ChBUA |
Transcribing agency | CL-ChBUA |
Description conventions | rda |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Perreault, William D. |
Relator term | autor |
245 10 - TITLE STATEMENT | |
Title | Essentials of marketing ; |
Remainder of title | a global-management approach |
Statement of responsibility, etc | William D. Perreault ; E. Jerome McCarthy |
250 ## - EDITION STATEMENT | |
Edition statement | décima edición |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Boston, MA. |
Name of publisher, distributor, etc | McGraw-Hill |
Date of publication, distribution, etc | 2006 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xl, 638 páginas |
Dimensions | 29 centímetros |
Accompanying material | + 1 CD-ROM |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
Content type code | txt |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
Media type code | n |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
Carrier type code | nc |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | índice, ilustraciones, bibliografía |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | + 1 CD-ROM |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | COMERCIALIZACION |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACION DE VENTAS |
700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL | |
Personal name | McCarthy, E. Jerome |
Relator term | coautor |
942 ## - AGREGADOS elementos de entrada (Koha) | |
Tipo de ítem Koha | Libro |
Fuente de clasificación o esquema de estanterías | Dewey Decimal Classification |
945 ## - CATALOGADOR INTERNO | |
Bibliotecario | lss |
Retirado del estado | Estado perdido | Estado dañado | No para préstamo | Ubicación permanente | Ubicación actual | Localización en estantes | Fecha de adquisición | Número de inventario | Total Checkouts | Codigo de Ubicacion (Full Call Number) | Codigo de Barra | Fecha última vista | Tipo de ítem Koha |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 12/11/2007 | 41.810 | 658.83 / P 455 c.1 | 55392 | 27/12/2012 | Libro | |||||
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 12/11/2007 | 41.572 | 658.83 / P 455 c.2 | 55393 | 27/12/2012 | Libro | |||||
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 12/11/2007 | 40.682 | 658.83 / P 455 c.3 | 55394 | 27/12/2012 | Libro | |||||
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 12/11/2007 | 40.682 | 658.83 / P 455 c.1 guÃa | 55402 | 27/12/2012 | Libro | |||||
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 12/11/2007 | 40.684 | 658.83 / P 455 c.2 guÃa | 55403 | 27/12/2012 | Libro | |||||
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 12/11/2007 | 41.572 | 658.83 / P 455 c.3 guÃa | 55404 | 27/12/2012 | Libro |