Dirección de marketing : (Registro nro. 2193954)
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000 -LEADER | |
---|---|
fixed length control field | 00808nam a22002655i 4500 |
003 - IDENTIFICADOR DE NUMERO DE CONTROL | |
control field | CL-ChBUA |
005 - FECHA Y HORA DE LA ULTIMA TRANSACCION | |
control field | 20160125092907.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
campo de control de longitud fija | ta |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160125s2012 mx ||||| |||| 000 ||spa |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 978-607-32-1245-8 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | CL-ChBUA |
Transcribing agency | CL-ChBUA |
Description conventions | rda |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.83 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
Relator term | autor |
245 10 - TITLE STATEMENT | |
Title | Dirección de marketing : |
Statement of responsibility, etc | Philip Kotler ; Kevin Lane Keller |
250 ## - EDITION STATEMENT | |
Edition statement | 14ª edición |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | México, D.F. |
Name of publisher, distributor, etc | Pearson Educación |
Date of publication, distribution, etc | 2012 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 808 páginas |
Other physical details | ilustraciones |
Dimensions | 27 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | índice, apéndice, glosario |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACION DE COMERCIALIZACION |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ADMINISTRACION DE VENTAS |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | ANALISIS DE MERCADO |
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | COMERCIALIZACION |
700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL | |
Personal name | Keller, Kevin Lane |
Relator term | autor |
942 ## - AGREGADOS elementos de entrada (Koha) | |
Fuente de clasificación o esquema de estanterías | Dewey Decimal Classification |
Tipo de ítem Koha | Libro |
Retirado del estado | Estado perdido | Estado dañado | No para préstamo | Ubicación permanente | Ubicación actual | Localización en estantes | Fecha de adquisición | Número de inventario | Total Checkouts | Codigo de Ubicacion (Full Call Number) | Codigo de Barra | Fecha última vista | Date checked out | Numero de Copia | Tipo de ítem Koha | Total Renewals |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 25/01/2016 | 57.276 | 5 | 658.83 / K 87d | 87834 | 02/09/2019 | 30/08/2019 | 1 | Libro | |||||
Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 25/01/2016 | 57.277 | 8 | 658.83 / K 87d | 87835 | 16/05/2023 | 10/05/2023 | 2 | Libro | 3 |