Fundamentos de marketing (Registro nro. 2192374)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00850nam a22002895a 4500 |
| 003 - IDENTIFICADOR DE NUMERO DE CONTROL | |
| control field | CL-ChBUA |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCION | |
| control field | 20181010151831.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| campo de control de longitud fija | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 151007s2013 mx ||||| |||| 000 ||spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786073217224 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CL-ChBUA |
| Transcribing agency | CL-ChBUA |
| Description conventions | rda |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | autor |
| 245 10 - TITLE STATEMENT | |
| Title | Fundamentos de marketing |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong (autores) |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11ª edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México, D.F. |
| Name of publisher, distributor, etc | Pearson Educación |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 648 páginas |
| Other physical details | ilustraciones |
| Dimensions | 28 centímetros |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| Carrier type code | nc |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | índice, apéndice, glosario |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIALIZACION |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIO |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL | |
| Personal name | Armstrong, Gary |
| Relator term | coautor |
| 942 ## - AGREGADOS elementos de entrada (Koha) | |
| Fuente de clasificación o esquema de estanterías | Dewey Decimal Classification |
| Tipo de ítem Koha | Libro |
| 945 ## - CATALOGADOR INTERNO | |
| Bibliotecario | nac |
| Retirado del estado | Estado perdido | Estado dañado | No para préstamo | Ubicación permanente | Ubicación actual | Localización en estantes | Fecha de adquisición | Número de inventario | Total Checkouts | Total Renewals | Codigo de Ubicacion (Full Call Number) | Codigo de Barra | Fecha última vista | Date checked out | Numero de Copia | Tipo de ítem Koha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 07/10/2015 | 56.488 | 9 | 2 | 658.83 / K 87f 2013 | 86569 | 17/05/2023 | 17/05/2023 | 1 | Libro | ||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 23/11/2015 | 56.781 | 3 | 658.83 / K 87f 2013 | 87354 | 15/03/2023 | 13/03/2023 | 2 | Libro |