Strategic marketing (Registro nro. 2059430)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00594nam a22002295a 4500 |
| 003 - IDENTIFICADOR DE NUMERO DE CONTROL | |
| control field | CL-ChBUA |
| 005 - FECHA Y HORA DE LA ULTIMA TRANSACCION | |
| control field | 20120918102732.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120918s2006 xxu||||| |||| 000 ||eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072966343 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CL-ChBUA |
| Transcribing agency | CL-ChBUA |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA. |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | c2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 726 p. |
| Dimensions | 27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | índice, il. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | COMERCIALIZACION. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADMINISTRACION DE COMERCIALIZACION. |
| 700 1# - ASIENTO SECUNDARIO - NOMBRE PERSONAL | |
| Personal name | Piercy, Nigel F. |
| 942 ## - AGREGADOS elementos de entrada (Koha) | |
| Fuente de clasificación o esquema de estanterías | Dewey Decimal Classification |
| Tipo de ítem Koha | Libro |
| Retirado del estado | Estado perdido | Estado dañado | No para préstamo | Ubicación permanente | Ubicación actual | Localización en estantes | Fecha de adquisición | Número de inventario | Total Checkouts | Codigo de Ubicacion (Full Call Number) | Codigo de Barra | Fecha última vista | Numero de Copia | Tipo de ítem Koha |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 18/09/2012 | 49.755 | 658.802 / C 898 c.1 | 70985 | 27/12/2012 | 1 | Libro | |||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 18/09/2012 | 49.756 | 658.802 / C 898 c.2 | 70986 | 27/12/2012 | 2 | Libro | |||||
| Biblioteca UNACH | Biblioteca UNACH | Ciencias Aplicadas | 18/09/2012 | 49.757 | 658.802 / C 898 c.3 | 70987 | 27/12/2012 | 3 | Libro |