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Strategic advertising campaigns

Schultz, Don E.

Strategic advertising campaigns - 2ª ed. - NTC Business Books. 1988. - xii, 532 p. gráfs.:il. xii, 532 p. gráfs.:il. 24 cm.

Indice.

Subjects--Topical Terms:
COMUNICACION DE LAS IDEAS.

Dewey Class. No.: 659.113

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