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International marketing

Czinkota, Michael R.

International marketing - The Dryden Press. c1988. - xxi, 649 p. : il. xxi, 649 p. : il. 23 cm.

Indice.

ISBN: 0030702976

Subjects--Topical Terms:
COMERCIALIZACION.
COMERCIALIZACION INTERNACIONAL.

Dewey Class. No.: 658.848

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