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Marketing research :

Boyd, Harper W.

Marketing research : text and cases - 7ª ed. - Irwin. 1989. - xv, 816 p. cuads. 22 cm.

Indice.

ISBN: 0256068135

Subjects--Topical Terms:
COMERCIALIZACION.
ADMINISTRACION DE COMERCIALIZACION.

Dewey Class. No.: 658.83

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